Using pre-designed templates (whether custom-created by your graphic designer or designed yourself) are a great way to maintain visual consistency within your feed. Are they dark or light? Moody or bright? Is there a pattern to the content they’re posting? Keep in mind your brand aesthetics when considering the kind of direction you’d like to go in and maybe try drafting a moodboard in Pinterest to hone your ideas and help with visualisation. Stalk some accounts you like the look and style of and take note of the continuity between posts.
Having a firm visual aesthetic in mind is also necessary when it comes to building a feed with beauty and consistency. While this can be a convenient option, it’s important to note that genuine engagement with your followers is also essential to building authenticity and meaningful relationships, so ensure you take the time to reply to comments and messages in response to the content you’re posting. These apps also have scheduling tools which means you can create entire posts in advance and schedule them automatically without having to manually upload and post your content. Posting content and imagery on the fly might seem like an easier option than carving time out of your busy schedule to count squares, but I can guarantee the content you generate when you’re fully engaged will be far superior than anything you can draft in the carpark waiting at school pick-up (hello, past experience!) Setting aside dedicated time once a month to research, create, write meaningful captions and schedule posts means you can really consider the direction of what you’re creating and whether it’s of significant value to your followers.Īpps like Planoly are useful as they allow you to organise and view your grid prior to posting, meaning you can see just how your imagery looks drafted together and posts can be rearranged as desired. If I had one tip only to share when it comes to designing your Insta feed, it’s planning ahead. What was once a simple photo-sharing app has now evolved into an important platform used by many businesses to attract and engage their target market, and whilst sharing beautiful imagery was initially enough to get you noticed, quality content that your followers find valuable is also key to building a successful account. Creating a visually-appealing Instagram feed - it’s a fairly common goal for businesses looking to expand and further engage their social media following, but often it’s hard to know just where to start.
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